What's So Hard About Telling The Truth?

We lie when we are afraid of the consequences of telling the truth.

The thing is that most of us are not very good at accurately predicting just what the outcome of telling the truth is going to be. We tend to overestimate the pain and underestimate both the longer term rewards and our ability to withstand what does come.

We also tend to underestimate the chances that we are going get caught in our lie. If we are afraid of the pain that we think will follow our stating the truth, we want so badly to get off the hook right now that we aren't looking beyond the end of our nose.

This is a time to slow everything down. Take a few deep slow breaths. And then decide whether you really want to lie or not and well as how and/or how much of the truth you want to tell right now.

When all is said and done honesty is the best policy, but when and how it is presented may be a choice.

Transparency - the new buzzword

Word is out that businesses had better realize that transparency wins in today's marketplace. Trying to fool consumers with hard sells, deceptive offers, and fake blogs will get caught every time. Sooner or later. So you might just as well be honest and let things sort themselves out.

Same goes for relationships. Question is simply how to do it? More on that soon.

Hint: this goes deeper than "good communication."