Thursday, December 6, 2007

Transparency - the new buzzword

Word is out that businesses had better realize that transparency wins in today's marketplace. Trying to fool consumers with hard sells, deceptive offers, and fake blogs will get caught every time. Sooner or later. So you might just as well be honest and let things sort themselves out.

Same goes for relationships. Question is simply how to do it? More on that soon.

Hint: this goes deeper than "good communication."

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